Recorded sporadically in Paris in 2003 and 2004 with Chilly Gonzales and Renaud Letang, Let It Die met with immediate interest and acclaim in France, became one of the biggest Canadian releases of 2004, and was later released on Cherrytree/Interscope in the USA. It was nominated for three Juno Awards in 2005, and won two: Best Alternative Album and Best New Artist. “Inside and Out” was nominated as Single of the Year in the 2006 Juno Awards. In 2012, NOW Magazine ranked Let It Die at #4 on list of The 50 Best Toronto Albums Ever.
“The French cover shoot was on the North Coast of France with Annette Aurelle. There are these beautiful rock formations on the cliffs at Etretat. It was my first photo shoot of my life, probably, and that became the cover of Let It Die. But then the label in America wanted to see my face on the cover; I guess they thought Americans need eye contact or something. I've been given very few creative direction type comments before from people outside of the making of things, and one easy to accommodate one was ‘we need to see her eyes.’ So basically the US cover was a Polaroid I had taken with my fellow at the time, Chris Murphy (of Sloan), I just zoomed it in and turned it red. It kind harkened to the Red Demos for me. To the label’s credit they took what I gave them.”
The promotional ‘electronic press kit’ for Let It Die, made by George Vale and Anthony Seck, eschews the typical hype for something more impressionistic. A collage of performance, interviews, photos, and behind-the-scenes footage, it reflects the collaborative nature of the album, and shows this personal experiment at its inception.